The phone rings while you're on a job, and that customer calls the next company.
Local SEO and AI search in Meridian, Idaho.
Famous where you live.
I'm Sylvia Purcell. I get local businesses found first on Google, the map and AI answers, then show you where every customer came from.
Every client I work with today came to me by referral.
Lunara Launch is a local marketing and AI search company in Meridian, Idaho, founded by Sylvia Purcell.
THE PROBLEM
Sound familiar?
You pay for marketing, but you can't say which part brings in work.
You get leads, but half are junk or never answer back.
Your happy customers never leave reviews.
Your ads show up in towns you don't even serve.
Each one is a customer who was ready to buy and went somewhere else. Most owners never see it, because nothing tracks it.
That's what I fix.
WHAT I BUILD
Local SEO, AEO and lead systems, built around what your business is missing.
I work with any type of business. I don't sell packages. I build only what yours is missing:
Get found.
Local SEO and AEO (answer engine optimization): a website built for people and AI search, your Google Business Profile, your name, address and phone the same everywhere, plus BBB and directory listings.
Earn more reviews, on autopilot.
Review management: every customer gets a friendly review request by text and email, and every review gets a reply.
Ads that only reach your town.
Google Ads management: local research first, then ads shown only where you work, with junk searches blocked.
Look the same everywhere.
Your logo and brand across your website, Google profile and social accounts.
Never miss a lead.
An AI receptionist and chat agents that answer calls and messages and book appointments, plus automatic follow up.
Know where every lead came from.
Every call, form, chat and booking tracked, so you see what brings you customers.
Everything runs in My Lunara System: one place for your leads, calls, texts, reviews and appointments.
PROOF
Don't take my word for it.
See one for yourself: a live proof page anyone can check.
What my clients say.
Results.
A self storage business in a small Idaho town
- #1 on the Google map in one month. Not in the map for its main search in early September. #1 by October 3. (BrightLocal.)
- Request at 3:56. Rented by 4:37. One renter filled out the form, and the owner rented her a unit 41 minutes later. (Oct 20.)
- Every lead was a real renter. Each one picked a unit size and left a real phone number. No junk leads. (Sep 24 to Oct 20.)
- From 7 to 11 five-star Google reviews in about two weeks. (Sep 30 to Oct 16.)
- Ad money that stays local. Ads shown only in its town and county, never wider.
A gates and iron work company in the Treasure Valley
- A new website built on his real work. His own job photos, professionally edited, never AI-made, and one brand across his site and social accounts.
- Seen by Google and AI. Google could read 0 of 50 pages before the rebuild, all 50 after. (Oct 1.)
- Every ad dollar counts. Ads aimed only at estimate requests in his area, with 16 junk searches blocked. (Oct 18.)
Results vary by business. Measured, dated, and shared with each client's permission.
WATCH
Can AI see your website?
HOW I WORK
Trust comes first. Then the work.
I lead the work.
My AI team does the heavy lifting. I plan your system and check every piece myself. You are never handed off to an account manager.
You see everything.
Every month, plain numbers on what is working and what is not.
I keep my client list small.
One business per service in each area.
HOW WE START
How we start working together.
01
Apply.
Tell me about your business and where you serve.
02
I call you, then run a free audit.
Before we meet, I check your website, Google profile, listings, and what Google and AI tools can and cannot see about your business.
03
We meet face to face.
We go over the audit together: where leads slip away and what is not working.
04
I build what's missing.
You get a plan and a price based on what you need.
WHO WE SERVE
Established businesses in the Treasure Valley.
Lunara Launch works with contractors and trades, professional services, and established local businesses throughout the Treasure Valley. I serve Meridian, Boise, Nampa, Eagle, Caldwell, Kuna, Star, and Emmett, Idaho.
Meridian
Boise
Nampa
Eagle
Caldwell
Kuna
Star
Emmett
ONE BUSINESS PER AREA
One business per service, per area
I work with one business per service in each area. If I'm helping an electrician in Boise, I won't take on another Boise electrician. Your marketing should never compete against itself, and you should never pay someone who's also working for your competitor.
That's also why our pricing is custom. Every service and every area is different: how people search for it, what it takes to show up, and what a new customer is worth to you. We price your My Lunara System after we understand your business, not before.
We keep our client list small on purpose, so every business gets a system that's built right, tracked, and proven. Openings are limited.
Areas already taken.
Chiropractic:NampaGates and iron work:Boise, Meridian, Caldwell and McCallLoan officer:Boise and the Treasure ValleySelf storage:EmmettRealtor:Emmett, local and nationwide buyers moving to EmmettMobile welding:Mountain Home and southern IdahoTrucking compliance:nationwideRelationship wellness app:nationwide
Don't see your service and area? It may still be open.
Apply for your areaMEET SYLVIA
A systems architect who understands business finance.
Sylvia Purcell is the founder of Lunara Launch and a Fractional Digital Authority Strategist based in Meridian, Idaho. With more than 20 years in banking and lending, including 10 years as a mortgage broker and 10 years at Wells Fargo and JPMorgan Chase, she understands the financial decisions that shape long term success.
She is also a serial entrepreneur. Sylvia built USDOTapp for Purcell Compliance Services LLC, a CRM platform for commercial trucking compliance, and founded Inner Diva LLC, a women's fitness and wellness company in Meridian. She approaches every engagement as a systems architect, not a marketer. Technology is only valuable when it supports a well designed business.
Through Lunara Launch's partner company, Purcell Capital Funding, clients also have access to funding solutions and growth strategy for established businesses ready to grow, expand, and lead.
PARTNER
Growth often needs capital as well as visibility.
Through our partner company Purcell Capital Funding, clients have access to funding solutions and growth strategy for established businesses ready to grow, expand, and lead.
Visit Purcell Capital FundingFAQ
Frequently asked questions.
These are the questions business owners ask me most often. Each answer is written to be direct and honest, no jargon, no hype. If your question isn't here, apply for your area or call 208-330-4204 and I'll answer it directly.
What is Digital Authority?
Digital Authority is the measurable level of trust, visibility, and accuracy a business demonstrates across search engines, AI platforms, review sites, and directories. It determines whether your business appears when customers ask ChatGPT, Google AI, Perplexity, or Claude for recommendations, and whether those answers are accurate and favorable. Lunara Launch, based in Meridian, Idaho, builds this authority systematically through owned websites, Google Business Profiles, directory networks, review systems, and AI accessible content.
How do I know if AI can actually see my business?
Apply and I'll check for you, free. Before we meet, I audit what Google and AI tools like ChatGPT can and cannot see about your business.
Will I show up in ChatGPT and Google AI answers?
There is no guarantee that your business will appear in ChatGPT or Google AI answers, but you can dramatically increase the likelihood by building authority across multiple trustworthy sources. AI systems cite businesses with optimized websites, accurate directory listings, quality reviews, consistent citations, and AI accessible content. Lunara Launch builds this foundation so that AI answer engines can find, trust, and recommend your business.
How long before I see results?
Foundation work typically shows initial results within 30 to 60 days as your business profiles get claimed, corrected, and optimized. Meaningful improvements in visibility and inbound inquiries typically develop over 3 to 6 months as authority builds across multiple channels. AI visibility gains depend on how quickly authoritative sources index your updated information. I provide monthly reports so you always know exactly what is working.
What areas do you serve?
The Treasure Valley and Gem County, from Meridian, Idaho. Some services work nationwide.
What does it cost?
Every plan is custom. After we meet and I see what you already have, you get a price based on what your business is missing.
How is this different from a regular marketing agency?
You work with me, and I build systems, not campaigns. Most agencies run ads and posts that stop working when the spending stops. I build your website, Google profile, reviews and lead tracking so they keep working, and I show you what they bring in.
Do you work with businesses outside Idaho?
Yes. While my primary focus is the Treasure Valley region, I work with established local businesses anywhere in the United States that need proper digital authority infrastructure built. My systems are designed specifically for location based businesses that rely on being found online by nearby customers. If you operate locally and serve customers in person, I can help regardless of which state you call home.
Why isn't my business showing up on Google?
Your business may not show up on Google because your Google Business Profile is incomplete, unverified, or inconsistent with your website and directory listings. Google ranks local businesses based on profile completeness, review quantity and recency, citation consistency across the web, and website authority. Lunara Launch, based in Meridian, Idaho, diagnoses and fixes these gaps through a free visibility audit that shows exactly what Google can and cannot see about your business.
Why did my Google Maps ranking drop?
Google Maps rankings drop most often because of a suspended or changed Google Business Profile, a surge in competitor reviews, inconsistent business information across directories, or a decline in website authority. Google Maps rankings are tied directly to your Google Business Profile signals, review velocity, and local citation consistency. Lunara Launch audits these signals and rebuilds them so your business regains and holds its map position across the Treasure Valley.
Why is my business slow and the phone not ringing?
If your business is slow and the phone has stopped ringing, the most common cause is that customers can no longer find you where they search, on Google, Google Maps, and AI platforms like ChatGPT. Visibility drops when business listings go stale, reviews slow down, or competitors invest in their digital presence while you do not. Lunara Launch rebuilds your visibility so customers in Meridian, Boise, and across the Treasure Valley find you first and reach out.
How do I get more customers in Boise?
To get more customers in Boise, your business needs to be visible and trusted across Google search, Google Maps, AI recommendation platforms, and local directories, not just one of them. The businesses that win are those with complete Google Business Profiles, consistent reviews, accurate citations, and websites that both humans and AI can read. Lunara Launch, based in Meridian, Idaho, builds this complete visibility system for businesses across Boise and the Treasure Valley.
How do I get my business to show up in ChatGPT?
To get your business to show up in ChatGPT, you need accurate, well structured information published across multiple trusted sources that AI systems can crawl and verify, your website, Google Business Profile, directory listings, and review platforms. ChatGPT does not execute JavaScript, so your business name, services, location, and contact details must be present in the raw HTML of your website. Lunara Launch builds AI accessible websites and visibility systems designed specifically to be found and cited by AI answer engines like ChatGPT, Google AI, Perplexity, and Claude.
Why does ChatGPT recommend my competitor instead of me?
ChatGPT recommends your competitor instead of you because it has more verifiable, consistent, and authoritative information about your competitor across the web. AI systems favor businesses with complete Google Business Profiles, recent reviews, accurate directory citations, and content that directly answers customer questions in plain language. Lunara Launch closes this gap by building your business the same authoritative digital footprint so AI platforms can find, trust, and recommend you instead.
What should I do if my Google Business Profile is suspended?
If your Google Business Profile is suspended, you should immediately request reinstatement through Google's appeal process, but most reinstatement attempts fail without first correcting the underlying issue, which is often an address mismatch, category violation, or suspicious activity flag. A suspended profile removes you from Google Maps and local search entirely, making this one of the most urgent visibility problems a local business can face. Lunara Launch helps businesses in Meridian, Boise, and across the Treasure Valley diagnose the cause of suspension, correct the violations, and file a clean reinstatement that holds.
Who will I work with?
Me, Sylvia Purcell. I lead the work and check every piece.
Do you use AI?
Yes. I use AI to build faster, and I set up AI assistants that answer chats and messages for my clients. I test every one and stand behind it.
How will I know where my leads come from?
Every call, form, chat and booking is tracked, and I show you the numbers every month.
What is AEO?
AEO (answer engine optimization) is making your business easy for AI tools like ChatGPT and Google's AI answers to find, trust and recommend. Lunara Launch builds it into every website and Google profile.
Can you set up an AI receptionist for my business?
Yes. I set up an AI receptionist that answers calls and messages, books appointments, and sends you every lead, then I test it before it goes live.
How do I get more Google reviews?
Ask every customer, every time, the easy way. I set up automatic review requests by text and email, and every review gets a reply.
Do you work with my type of business?
Yes. I work with any type of local business, one business per service in each area, and build only what yours is missing.
Ready to be famous in your town?
If your customers are local, I'd like to hear about your business.